SEO Specialist
Job Brief
We are looking for an SEO/SEM expert to manage all Search Engine Optimization and marketing activities for our services. The specialist will be responsible for SEO activities such as content strategy, keyword planning, technical audits, content optimization, and link building to increase rankings on all major search networks.
The role also includes analyzing performance metrics using tools like Google Analytics, collaborating with internal teams, and staying updated on algorithm changes to improve the company's organic visibility. Additionally, the specialist will manage SEM campaigns across Google, LinkedIn, and selected social media platforms to maximize ROI.
Role Description
- Execute tests, collect and analyze data, identify trends and insights to maximize ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives.
- Manage campaign expenses, remain within budget, estimate monthly costs, and reconcile discrepancies.
- Optimize website copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion, and optimization.
- Research and implement SEO recommendations.
- Analyze competitor advertising links.
- Develop and implement link-building strategies.
- Work with development teams to ensure SEO best practices are properly implemented in new code.
- Collaborate with editorial and marketing teams to drive SEO in content creation and programming.
Expertise / Skills / Personal Attributes
- Proven SEO experience and SEM experience managing PPC campaigns across Google.
- Solid understanding of performance marketing, conversions, and online customer acquisition.
- In-depth experience with analytics tools (e.g., Google Analytics).
- Experience with A/B and multivariate testing.
- Working knowledge of HTML, CSS, and JavaScript.
- Strong understanding of ranking factors and search engine algorithms.
- Up-to-date with the latest trends and best practices in SEO and SEM.
- BS/MS degree in a quantitative or test-driven field.
Job Types
Full-time, Annual Contract, package salary and revenue commission.
Location
- Jeddah (VISA Available)
- Damascus, Syria
